Budget Moscow
Posted on | November 24, 2009 | No Comments
Let’s do a real life example of sizing up a website for SEO. Keep in mind that all search engines have different statistics. But let’s go through Budget Moscow step-by-step. First, we go to google.com and type in the search bar:
site:http://budgetmoscow.com
We find out that the website has 244 pages of content. That’s pretty good for a website that is promoting Moscow Hotels and Apartments in Moscow. It’s a full website with much content on Moscow, local aparments, hotels, museums, long term places to rent and the quality of the accommodations. Keep in mind that google is very slow to show their cards about what they see and how they are ranking websites. Take a look at the results from yahoo.
We type the same into yahoo.com (site:http://budgetmoscow.com) and yahoo shows the website to have 3492 pages. As far as in links, we like to look at the links to the “entire site” and links “except from this domain”. Budget Moscow, according to yahoo, has 569 in-links. Now, from all pages on the web, the site has 3135 links and that is because there’s a lot of internal linking.
It’s clear that this owner has spend a good amount of time working content on the website and building internal links. It all helps. We suspect that external links are more valuable (in the eyes of the search engines).
Bing, of course, is the new kid on the block and they seem to be as stingy as google with their information. They show Budget Moscow as having 216 pages and do not share what they show for links.
It’s a crazy and complex world full of algorithms. It’s all a little bit of trial and error but it’s not a complete shot in the dark. Focus your energy and money on targeted key terms and the traffic to your website will grow.
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